About us and what We Do

At Les Olson Jewelers, we do more than sell fine jewelry — we craft personal legacies. Proudly serving the greater Tampa Bay Area for over 45 years, we’ve built our reputation on custom jewelry design, expert repairs, and a deep commitment to honesty, quality, and client education. While our roots are local, our reach is global — we are honored to serve a growing international client base, with customers across the country and in several other nations who trust us with their most meaningful pieces.

Jewelry Design Studio: Where Vision Meets Craftsmanship

Our in-house jewelry design studio is the heart of our business. Led by award-winning designers, master jewelers, and graduate gemologists, we specialize in creating one-of-a-kind custom pieces, whether you’re designing something entirely new or redesigning a treasured heirloom. Using advanced CAD technology and traditional craftsmanship, we bring your ideas to life — all while involving you in the process from start to finish.

We are proud to be the official jeweler and crown ring designer for Miss Florida USA and Miss Teen Florida USA, a reflection of the artistry, elegance, and excellence we bring to every piece we create.

Comprehensive Services & Trusted Expertise

We offer a wide range of professional services to meet the needs of every client:

• Custom design and redesign
• Jewelry repair and restoration
• Professional appraisals
• Pearl re-stringing
• Jewelry insurance replacement services
• Gold buying
• Estate evaluation and purchasing

Our team includes certified gemologists and expert jewelers who stay at the forefront of the industry. We demonstrate our commitment to excellence and continuing education through active membership in the following professional organizations:

• GIA (Gemological Institute of America)
• JA (Jewelers of America)
• AGS (American Gem Society)
• MJSA (Manufacturing Jewelers and Suppliers of America)
• IJO (Independent Jewelers Organization)

These affiliations reflect our dedication to the highest standards of quality, integrity, and ongoing professional development.

Giving Back: Supporting Our Community

At Les Olson Jewelers, we believe that true success includes giving back. We proudly support several charitable organizations that make a lasting impact, including:

• The BL Foundation, which provides cancer support services for women
• Johns Hopkins Children’s Hospital, offering critical pediatric care and research
• C.O.P.S. (Concerns of Police Survivors), which supports the families of fallen officers
• FEAST Food Pantry, helping to fight hunger in our local community

We believe in giving back to the community that makes it possible for us to do what we love every day, and we’re proud to support causes that reflect the values we live by.

A Reputation Built on Trust — and a Team That Truly Cares

What sets Les Olson Jewelers apart isn’t just our craftsmanship — it’s our culture. We foster a supportive environment where education, creativity, and personal growth are valued just as much as customer service. We don’t just sell jewelry; we educate and empower our clients to make the best decisions for themselves. It is our goal to build lasting relationships with every client, and it is our honor to serve them — not just as jewelers, but as trusted partners for life’s most meaningful moments.